Posts tagged with ‘CES’
CES 2024 Coverage: More Booth Scenes, Insights and Commentary from Las Vegas
We looked back at a few images from CES a decade ago. Standing at the main entrance of North Hall at the Las Vegas Convention Center, from up on top theater-style seating, one could see near clear to the other end of the hall. It was a sea of logos suspended from the ceiling. The...
CES 2024 Coverage: Scenes, Stories and Showstopping Booths from Las Vegas
The annual CES is underway in Las Vegas this week, and under the theme “All Together. All On.,” sea-to-sky innovations, beautiful and collaborative smart tech, AI for health care and sustainability in construction are among some of the hot topics being discussed this year. On the product and prototype front, innovations ranging from 3D printed...
Green Lights: These Eco-friendly Giveaways ‘Self-destruct’
Your monthly event sustainability update The Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. It’s leading event marketers across the industry to scrutinize swag (one marketer told us recently they...
Grand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’
Every second, an average of two people ask Reddit communities for a recommendation, and receive an average of seven personalized responses in return. Therein lies the brand’s point of difference.