Archive

Tag: CES

  • CES 2017: Twitter's Head of Global Events Wants to Go ‘Bigger, Deeper, Brighter’
    B-to-B Events

    CES 2017: Twitter’s Head of Global Events Wants to Go ‘Bigger, Deeper, Brighter’

    For many companies, CES is strictly a forum for a technological show and tell. But for others, the world’s largest trade show is an opportunity to demonstrate who their brand is and where it’s headed. At this year’s event, held Jan. 5-8 in Las Vegas, Twitter took the latter approach—and ran with it. Amid the […]

  • CES 2017: Scenes from the Show Floor in Las Vegas
    B-to-C Events

    CES 2017: Scenes from the Show Floor in Las Vegas

    What happened in Vegas shouldn’t stay in Vegas so come along with EM on a video tour of the booth engagements, design features and other action that caught our attention at CES 2017, Jan. 5-8 in Las Vegas. Of course, this is only the beginning. Be sure to read our daily reports, part one and […]

  • CES 2017_Featured_Day2
    B-to-C Events

    CES 2017 Part Two: Six More Steal-Worthy Ideas

    Our coverage of CES 2017 continues with more trend spotting and highlights from booths on the show floor. What we’re seeing a lot of: translucent screens with moving graphics that keep the overall flow of the footprints open, large-scale video displays, bright color, natural features (grasses and woods) and analog elements to balance the sleek […]

  • CES_Feature_Shot_2017
    B-to-C Events

    CES 2017 Part One: Six Steal-Worthy Ideas From the Show Floor

    It’s that time of year… the experiential marketing industry’s annual pulse check—the 50th International CES in Las Vegas, taking place this week Jan. 5-8. EM is on the ground working the halls and venues to uncover the best exhibit builds and brand experiences. It’s no easy task summing up one full day at the show, […]