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Posts tagged with ‘CES’

February 12, 2018

CES 2018: Inside Google’s Playful Las Vegas Takeover—A Numbers Story

For its first major presence at CES in several years, Google put all its gumballs in one playful basket with a Las Vegas takeover for Google Assistant designed around the product’s call-to-action, “Hey Google.” The program involved a visual takeover with “Hey Google” out-of-home ads in 54 locations, including the airport, at hotels along the...

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February 7, 2018

CES 2018: Amazon Stocks an Airstream with Partners and Smart Home Use Cases

Trading in a flashy stand for a subdued, but demo-rich footprint, Amazon and Intel parked their Smart Life Road Show Airstream trailer outside the Las Vegas Convention Center for CES (Jan. 9-12), showcasing the capabilities of Amazon Alexa (powered by Intel technology), Alexa-integrated products and partners, as well as advances in intelligent voice technology in...

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February 5, 2018

CES 2018: Honda Showcases the Softer Side of Robots

Think of Honda and, typically, automobiles and motorcycles come to mind. But with an array of new mobility solutions and partnerships outside of the automotive space, the brand leveraged its 80-foot by 80-foot booth at CES (Jan. 9-12 in Las Vegas) to showcase its vision for 2030—a society where humans and robots work in unison...

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February 2, 2018

CES 2018: Kodak’s ‘Downtown’ Exhibit Design Helps Organize its Diverse Offerings

Kodak unveiled an evolution of its urban-inspired stand at CES 2018, shifting its focus from professional users in the “Kodak Studio” last year to a broad range of creatives in this year’s “Kodak Downtown” footprint. The exhibit design, which has evolved over three years across multiple shows and activations, allowed attendees to experience Kodak’s entire...

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