analog Archives - Event Marketer

Posts tagged with ‘analog’

February 10, 2020

How to Think Like a Non-endemic Exhibitor: American Express at CES

Activating as a non-endemic brand at a trade show like CES brings with it the added challenge of demonstrating your relevance while rising above the crowded landscape. For the last three years, American Express has broken through by avoiding technology at the annual show for consumer electronics—instead, swooping in to be of service to attendees....

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March 29, 2018

Busch Celebrates its Roots in Racing With a National NASCAR Tour

After a two-decade hiatus, Busch has returned as the official beer of NASCAR—but don’t call it a comeback. Busch’s celebration of and commitment to its roots in racing have never wavered, according to the brand, and with a new multi-year NASCAR partnership underway, the company is eager to continue building brand loyalty among the racing...

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September 14, 2017

CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival

Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed to keep Pitchfork Music Festival attendees occupied with activities designed to amplify festival culture while underscoring the importance of protecting the environment. Equipped with a variety of analog engagements, a charity component and a chill outdoor footprint featuring a hammock...

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June 27, 2017

High Brew Samples its Cold Brew Analog-Style on a Vintage Coach Bus

Kicking it old-school style, High Brew Cold Brew Coffee is taking a refurbished 1952 GMC coach bus across the country this summer to introduce and sample its ready-to-drink cold brew coffee to millennial consumers. The #HighBrewLiner will cover an estimated 16,000 miles over 22 weeks, stopping at various festivals, trade shows and grocery stores in...

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