experiential marketing – Event Marketer

experiential marketing – Event Marketer

Posts tagged with ‘experiential marketing’

January 25, 2021

A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign

Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in the time of COVID-19. For Anheuser-Busch’s Natural Light, a captivating installation in Grand Central Terminal in New York City helped tell a bold story in a socially distanced yet highly shareable manner. Mixing high-value art with inexpensive beer, the brand...

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January 25, 2021

How LG is Embracing the Future of Trade Shows with a Virtual Showroom

A year ago this February when LG Business Solutions pulled out of ISE in Amsterdam over growing COVID-19 concerns, the b-to-b arm of LG that relies heavily on the trade show calendar decided it needed to play the long game. After months of research, the brand launched the DigiTour, an immersive and customizable 3D showroom...

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May 4, 2020

How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy

How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of the company ethos at HP Inc. From its supply chain to operations to environmental initiatives to products, sustainability is woven throughout the corporation, and, naturally, it is woven throughout the brand’s events, too. At HP Reinvent 2019, the annual flagship...

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February 3, 2020

Jeep Treats X Games Attendees to a Mountainside 4D Film Experience

As a 17-year partner of ESPN and the Winter X Games, Jeep knows that the weather at the base of a mountain resort is predictable—predictable in the sense that it will be cold and there will be snow. For some brands, that might mean facing limitations on how a sponsorship is activated. But for the...

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