Posts tagged with ‘activation’
FX Delivers Service with a Season Premiere in an Experiential Drive-Thru Car Wash
Ahead of the fourth season premiere of “Snowfall,” a crime drama set in 1980s Los Angeles during the first crack cocaine epidemic, FX activated an experiential drive-thru car wash that would provide consumers with a useful service while driving tune-in among new and existing viewers. Held over the weekend, Feb. 19-21, at the real-life NCM...
How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy
How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of the company ethos at HP Inc. From its supply chain to operations to environmental initiatives to products, sustainability is woven throughout the corporation, and, naturally, it is woven throughout the brand’s events, too. At HP Reinvent 2019, the annual flagship...
How Brands Served up Live-action Games, Lounges and Charitable Panels at Sundance
It’s not easy to attract the biggest names in the film industry to Park City, UT, in the middle of winter, but the Sundance Institute made it happen once again for the 2020 Sundance Film Festival, this year Jan. 23 through Feb. 3. The event, which serves as the largest independent film festival in the...
Jeep Treats X Games Attendees to a Mountainside 4D Film Experience
As a 17-year partner of ESPN and the Winter X Games, Jeep knows that the weather at the base of a mountain resort is predictable—predictable in the sense that it will be cold and there will be snow. For some brands, that might mean facing limitations on how a sponsorship is activated. But for the...