Arabella Teaches a Lesson in 'Distractology'

Arbella Teaches a Mobile Course in ‘Distractology’

Relaunching a six-year-old program with a fully integrated campaign strategy that mixes a mobile experience with digital engagement and content, Arbella Insurance’s nonprofit arm Arbella Foundation is…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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