EM’s year in review - Event Marketer

EM’s year in review

EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking

Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself sparking a domino effect of financial destruction that seemed only to gain momentum as the year went on.

The first to get hit: creators of hospitality and recognition events. Then high-profile sports sponsorships came under fire adding fuel to the public’s outrage. Next came the
exhibit freeze as marketers canceled trade-show reservations and put booth builds on hold. As a result attendance plummeted too sending entire economies like Las Vegas’ reeling.

Many brand teams were forced to layoff their employees while on the agency side some shops closed their doors forever. Indeed there wasn’t much to be happy about. But between the lines and behind the scenes the actual work that did get executed was arguably some of the strongest ever unleashed. For many marketers the economic implosion was a hard-won wake-up call that forced from the depths signs of growth
innovation and inspiration. More than 67 in fact.

What you’re about to read is a month-by-month retrospective of the top trends that rose from the ashes in 2009. It’s a downloadable .pdf filled with examples of fresh thinking unconventional ideas and a revived almost ferocious pursuit of data that can prove the value of live programs to even the most skeptical of audiences. When staying alive was all anyone was trying to do this industry made innovation its survival strategy.

We present more than 67 tactics concepts and downright brilliant trends that you—the event industry—brought to life in your darkest hour.  Click Here

Jessica Heasley
Posted by Jessica Heasley

Jessica worked for more than 15 years in marketing and events before joining Event Marketer in 2007. She earned her master’s degree from t he Columbia University Graduate School of Journalism and her bachelor’s from the University of Washington (go Huskies!). Her last gig before coming to Red 7 was at Psychology Today magazine. Her proudest professional accomplishments include fixing a branded 1972 VW bus accelerator pump on the side of a highway in South Carolina with a paper clip and some string the night before a 30-city college tour; convincing Dr. Laura that she wasn’t writing a piece about lusty event marketers having lurid affairs on the road (which she kind of was); and, while at an independent film dot-com called AtomFilms, using about fifty bucks worth of chocolate chip cookies and a couple gallons of milk to lure film festival attendees away from Steven Spielberg’s (now defunct) big budget “Pop! Multimedia” booth to her company’s tiny living room event space. Although she is a native of Seattle, she never once owned an umbrella or rain boots until she moved to Brooklyn, where she currently resides with her husband and daughter. She was born in Everett, WA, home of the pulp mill.
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