Jessica Heasley – Event Marketer

Jessica Heasley – Event Marketer

Author archive for Jessica Heasley

June 26, 2019

Women in Events: 13 Tips for Starting and Running a Woman-Owned Agency

Experiential marketing is an industry that has always skewed female. It’s not unusual to find entire event departments that are staffed and run by women. Yet despite this unique gender bias across many brand organizations and agency teams, woman-owned agencies are still few and far between. Indeed, while many of the 100 agencies on Event...

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May 15, 2019

Grand Ex 2019: HBO, Giant Spoon and the Experiential Campaign of the Year

How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry   Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are...

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