Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement practices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
  • B-to-C Events

    Branded t-shirts go fashionista

    This year’s hottest consumer event interactive turns giveaways into works of art

    AH THE UBIQUITOUS BRANDED EVENT T-SHIRT— often given away and yet so rarely worn in public (the gym doesn’t count).