Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement practices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
  • stock on demand video Measurement Practice
    Performance

    Five Conversations That Will Elevate Your Measurement Practice

    Tune in and level up the way you track and measure your events   Event Marketer is all about championing event marketers. And that means championing how event marketers measure their events. Because if you want serious budgets and a serious seat at the table—you have to show your events make a serious impact on […]

  • Performance

    Building a Better Measurement Practice: The ROI-driven RFP

    A new monthly series designed to help your event organization measure smarter   It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests for proposals that set the stage for what the event’s about and what it hopes to achieve. But ask any seasoned event marketer and they will […]

  • B-to-C Events

    Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App

    She’s short. She’s sweet. And she sold out five nights at Madison Square Garden last week. She, of course, is multiple Grammy Award-winning artist Sabrina Carpenter, and from Oct. 26-29, superfans in New York City could line up for a chance to step inside the “Cash App Presents: Sabrina’s Secondhand in NYC” pop-up, a ’70s-inspired […]

  • B-to-B Events

    Event Tattoos

    You love your favorite brand, but do you love your favorite brand enough to tattoo it on your body… forever? For some event attendees, the answer is a “heck yes!” as they belly up to the tattoo chair and get some fresh ink representing their favorite brands and experiences. According to Trendhunter, hotel-friendly tattoo pop-ups, […]

  • Trend of the Week

    Deli Vibes

    What’s old is new again as consumers eat up tasty new takes on nostalgia marketing and flock to pop-up bodegas and delis that transform non-endemic products into corner store fare. Ahhhh, the corner deli. Whether you grew up with one on your block or just coveted bodega culture on TV, the convenience store is an […]