Jessica Heasley

Author archive for Jessica Heasley

January 15, 2016

Microsoft Defines the Four Ps of Experiential Marketing

Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and Physical evidence. But Scott Schenker, general manager-events at Microsoft, has put his own spin on it with what he calls the Four Ps of Experiential Marketing: place, purpose, pride and (cross) promotion, “Four things that can make a distinction between...

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November 5, 2015

EventTech 2015: What You Missed on Day Three

Okay, so there weren’t as many runners at the 6:30 5K Team EventTech run as there were on Tuesday, but hats off to the nine that got up and out for a chance to tour a different course through downtown Las Vegas. The show took off at 9:00 sharp and the day’s Learning Labs filled...

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November 4, 2015

EventTech 2015: What You Missed on Day Two

Ever the hardcore bunch, 16 event marketers started the day at 6:20 a.m. for an official 5K Team EventTech run along the Vegas strip. Several runners said they spotted a few of their fellow attendees just coming in from a night on the town, but, you know… what happens in Vegas. Breakfast was served at...

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November 3, 2015

EventTech 2015: What You Missed on Day One

More than 30 intrepid EventTech attendees skipped the breakfast buffet and grabbed an early morning shuttle to the Mojave Desert for a two-hour hiking excursion on the famous McCullough Trail. Attendees could pick between a casual or more intermediate route through the Black Mountain Range, and felt the burn as the elevation hit more than...

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May 29, 2015

The Full Recap: 35 Tips And Insights From EMS 2015

The Experiential Marketing Summit kicked off this year with a few out-of-the-box activities designed to show off our beautiful host city of San Francisco—and give event marketers that all-too-rare opportunity to hang out with one another and not be working on an event. At 6:30 a.m. on Monday, May 11, more than 17 intrepid attendees...

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