13 Tips for Starting and Running a Woman-Owned Agency

Women in Events: 13 Tips for Starting and Running a Woman-Owned Agency

B-to-B Events
Posted on June 26, 2019 by Jessica Heasley

Treva Cooke[/caption]
Experiential marketing is an industry that has always skewed female. It’s not unusual to find entire event departments that are staffed and run by women. Yet despite this unique…

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This story appeared in the December 2018 issue
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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
View all articles by Jessica Heasley →

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