women in events Archives - Event Marketer

Posts tagged with ‘women in events’

December 21, 2021

Meet This Year’s Participants: Women in Events 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. In the latest “Women in the Workplace” report, Leanin.org and McKinsey & Company reflect on the burnout catching up to women in corporate America. The survey revealed that 42 percent of women say they...

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October 14, 2019

Sneak Peek: What to Expect at Women in Events Week

Ladies, we’re a week out from Women in Events Week, our nationwide, multi-day program designed to connect, inspire and acknowledge women in event marketing. Are you ready? If you’re new to our program, the story began a decade ago when Event Marketer launched its Women in Events Special Report, an annual feature that over the...

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August 5, 2019

How Brands ‘Win with Millennials’ and More: Six Things Marketers Have Said

Before ball pits and Instagram museums were making mainstream news, experiential marketers were carefully chipping away at strategies to engage the once dismissed millennial generation. Armed with insights that millennials craved experiences over things—shared experiences, especially—brands recognized a pathway for engagement through experiential programs. The Case Foundation’s latest Millennial Impact Report details 10 years-worth of...

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