Posts tagged with ‘LED’
HPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynote Content
Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with...
Field Report: Inside the HPE Discover Keynote at Sphere Las Vegas
There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote, “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on...
Field Report: Top Booth Builds at Licensing Expo 2024
From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the best in IP and brought together more than 12,000 international attendees as well as 5,000 brands to Mandalay Bay Convention Center in Las Vegas, May 21-23. While most of the brand’s footprints are leveraged for meeting space, there’s still plenty...
Top Booths from the 2024 New York International Auto Show
The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. Heavy lifestyle messaging, CSR missions,...