Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Sponsorship, Gen Z, cause marketing, data, music festivals, TikTok Related Articles Pella Puts New York City on Mute with a ‘Noisy’ Demo of its Windows and Doors Why Big Brands Are Lining Up to Get a Piece of the EDM Scene The World’s Most Used Industry Partner Directory for More Than a Decade How T-Mobile and Pandora Boosted Social Sharing at an Off-Site Coachella Event