Study: What Gen Z Really Wants, and Why Marketers Should Care B-to-C Events, B-to-B Events, Technology Posted on November 16, 2020 by Kaylee Hultgren Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:music festivals, TikTok, Sponsorship, Gen Z, cause marketing, data Related Articles Watch: EventTrack 2026 Research Study—The Big Takeaways Inside Yahoo’s Biggest-Ever SXSW Activation, the AI-Powered Yahoo Scout Inn Our Ride Through San Francisco on the Fashion-driven Smirnoff Trolley at Super Bowl LX Walmart’s Head of Experiential and Cultural Engagement Talks Tapping into MLS Fandom