Gen Z Archives - Event Marketer

Gen Z Archives - Event Marketer

Posts tagged with ‘Gen Z’

May 16, 2022

Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour

Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus. Yep, a bright-red, Pizza Hut Struggle Bus embarked on a road trip beginning with an April 2-3 debut at the NCAA...

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May 9, 2022

10 Tips and Takeaways from the Brands at EMS 2022

More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Despite the progress made in the return to in-person, event...

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March 14, 2022

Targeting Die-hard Fans, Yahoo Sports hosts an NBA All-Star Tribute Experience

Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of...

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December 20, 2021

Prebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times

Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform. And while the brand was targeting 18-...

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October 25, 2021

Why Pepsi Built a Permanent Entertainment Activation at Hersheypark

How do you lure amusement park fans away from the adrenaline-inducing thrill rides they seek? Pepsi found the answer by leaning into its deep roots in music and developing a new way to get hearts beating faster. Enter: Pepsi Pop Star, an immersive entertainment experience that gives consumers their 15 minutes of fame through a...

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