Gen Z Archives - Event Marketer

Posts tagged with ‘Gen Z’

August 29, 2022

Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration

The long-running Honda Civic Tour is known for bringing fans closer to some of the hottest artists in music. But as it enters its 21st year, fresh off a groundbreaking virtual program in 2021 that featured the R&B artist H.E.R. in a live mixed reality broadcast on an XR stage, the brand is writing a...

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May 16, 2022

Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour

Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus. Yep, a bright-red, Pizza Hut Struggle Bus embarked on a road trip beginning with an April 2-3 debut at the NCAA...

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May 9, 2022

10 Tips and Takeaways from the Brands at EMS 2022

More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Despite the progress made in the return to in-person, event...

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