Posts tagged with ‘Gen Z’
EM Executive Chat: 10 Questions with Pia Barlow, SVP-Originals Marketing at HBO Max
The evening before the July 8 premiere of HBO Max's "Gossip Girl" series, an adaption of the wildly popular original show that aired for six seasons from 2007 to 2012 on The CW network, the streaming platform held a launch event and fashion show by New York luxury label Monse at the 1 Hotel Brooklyn...
12 Takeaways from the Virtual Editions of EMS 2021
Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next...
HBO Max Targets Gen Z with an ‘Un-Fashion’ Installation
For a series whose premiere episode prominently features a rainbow-striped crop top, using a fashion installation as a marketing vehicle seems more than fitting.
Study: What Gen Z Really Wants, and Why Marketers Should Care
Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a Frost &...