Gen Z Archives - Event Marketer

Posts tagged with ‘Gen Z’

November 28, 2022

10 Tips and Takeaways from the Brands at EMS 2022

Insights on purpose-led programs, stepping up sustainability and function over ‘cool’ factor when it comes to tech More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, MGM Grand in Las Vegas over the spring, presenting best practices on a range of topics, from hybrid strategies to career and...

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October 17, 2022

Ray-Ban Engages Gen Z in Style with a ‘Colorblock’ Concert Series at Elsewhere

Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from the ’60s rock revolution to the ’90s hip-hop scene. To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the...

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August 29, 2022

Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration

The long-running Honda Civic Tour is known for bringing fans closer to some of the hottest artists in music. But as it enters its 21st year, fresh off a groundbreaking virtual program in 2021 that featured the R&B artist H.E.R. in a live mixed reality broadcast on an XR stage, the brand is writing a...

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