Posts tagged with ‘Gen Z’
Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour
Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus. Yep, a bright-red, Pizza Hut Struggle Bus embarked on a road trip beginning with an April 2-3 debut at the NCAA...
10 Tips and Takeaways from the Brands at EMS 2022
More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Despite the progress made in the return to in-person, event...
Targeting Die-hard Fans, Yahoo Sports hosts an NBA All-Star Tribute Experience
Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of...
Prebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times
Poppi prebiotic soda company, which markets itself as a healthier alternative to traditional soda, this fall teamed up with Amazon Prime Video and plant-based brand Beyond Meat to disrupt the college football tailgate scene with an eco-conscious sampling activation tied to The Tailgate Tour traveling fan engagement platform. And while the brand was targeting 18-...