Gen Z Archives - Page 2 of 3 - Event Marketer

Gen Z – Page 2 – Event Marketer

Posts tagged with ‘Gen Z’

August 12, 2019

Five Insights from General Mills on Creating Experiences for Gaming Audiences

Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established an internal team dedicated to gaming partnerships and identifying opportunities across its portfolio of brands, in addition to Totino’s, like Reese’s Puffs and Chex Mix. For Brad Hiranaga,...

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April 18, 2019

MTV Spring Break Makes a Comeback with an Experiential Marketing Twist

Talk about a reboot. MTV made a splash in the experiential world with the revival of MTV Spring Break in Cancun, Mexico, March 23-28, at the Grand Oasis Cancún Hotel. Elements included playful, Instagrammable decór, televised beach parties, dj sets from “Jersey Shore’s” Pauly D and Vinny, live MTV programming and music concerts, a floatie-filled pool...

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January 23, 2019

Hot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space

The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers...

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November 13, 2018

Live from EventTech 2018: What You Missed on Day One

Hundreds of marketers from across the country touched down in Sin City Monday morning to kick off the industry’s premier marketing technology conference at the Paris Las Vegas. In true EventTech fashion, the day launched with an off-site excursion where things really “flew off the handle.” That’s right, a small group of adventurous attendees started...

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August 17, 2018

Fullscreen Engages Gen Z with Influencers and Movie Screenings at VidCon 2018

It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen made it happen at VidCon, June 20-23, with its fifth annual Movie Night series. Taking over the third floor of the Anaheim Convention Center, the brand produced three different after-hours movie-screening experiences geared toward the online video conference’s rabid fangirls and...

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