Posts tagged with ‘Gen Z’
Experiential Marketing at Coachella 2023: Hydration Hubs, Glow-ups and ‘Newstalgia’
Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Throngs of creators and music fans—and the brands hoping to engage with them—flooded the festival grounds at the Empire Polo Club in Indio, CA, during both weekends of the 22nd annual Coachella Valley Music and Arts Festival, April 14-16 and...
10 Tips and Takeaways from the Brands at EMS 2022
Insights on purpose-led programs, stepping up sustainability and function over ‘cool’ factor when it comes to tech More than 30 brand-side experiential marketers took the stage at the 20th annual Experiential Marketing Summit, MGM Grand in Las Vegas over the spring, presenting best practices on a range of topics, from hybrid strategies to career and...
Ray-Ban Engages Gen Z in Style with a ‘Colorblock’ Concert Series at Elsewhere
Since their debut in 1952, Ray-Ban’s Wayfarers have been a mainstay in sunglasses trends, from the ’60s rock revolution to the ’90s hip-hop scene. To engage Gen Z and electronic music fans in its new gem-toned Wayfarer Colorblock Collection, Ray-Ban partnered with Elsewhere—a music venue in Brooklyn, NY—on a summer concert series that reflected the...
Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration
The long-running Honda Civic Tour is known for bringing fans closer to some of the hottest artists in music. But as it enters its 21st year, fresh off a groundbreaking virtual program in 2021 that featured the R&B artist H.E.R. in a live mixed reality broadcast on an XR stage, the brand is writing a...