Sponsorship Archives - Event Marketer

Posts tagged with ‘Sponsorship’

January 27, 2020

Take our Photo Tour of Pandora’s ‘Nuestro Sound’ Event, Presented by Target

Providing free, curated experiences for its listeners has always been part of Pandora’s event playbook, but the brand recently upped the ante by partnering with Target, which served as presenting sponsor of the brand’s Nuestro Sound experience for 440 Pandora listeners in the Los Angeles area. The Latin-infused event, held in December at Candela La...

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October 30, 2019

New Study: What Gen Z Really Wants, and Why Marketers Should Care

The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a recent Frost & Sullivan study. A new trend report, compiled...

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September 23, 2019

New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks

New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global...

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June 6, 2019

EM Executive Chat: Inside Bulleit’s Word-of-Mouth Marketing Strategy

Bulleit’s anti-advertising approach involves leveraging local cultural invents like Tribeca Film Festival, where it can engage with the ‘creative class’ When marketing to the creative class is a primary campaign objective, building experiential activations at film festivals is a worthy path to engagement. And for bourbon brand Bulleit in particular, which concentrates on penetrating local...

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April 18, 2019

MTV Spring Break Makes a Comeback with an Experiential Marketing Twist

Talk about a reboot. MTV made a splash in the experiential world with the revival of MTV Spring Break in Cancun, Mexico, March 23-28, at the Grand Oasis Cancún Hotel. Elements included playful, Instagrammable decór, televised beach parties, dj sets from “Jersey Shore’s” Pauly D and Vinny, live MTV programming and music concerts, a floatie-filled pool...

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