Tag: Sponsorship

Pinterest has served as presenting sponsor of Cairns Crocodiles, billed as the “Cannes Lions of Australia and APAC,” since its inception in 2022. Following three years of outdoor activations, the brand this year evolved its on-site presence by moving its footprint indoors to a more prominent location, and taking a Gen Z-inspired approach to engagement […]

“Last night was… not exactly legal,” read a sticker placed on the mirrors in bathrooms at the Mandalay Bay Convention Center during SuperZoo 2024. Trippy images from a wild night on the town, such as dogs getting chased by a police car down the Las Vegas Strip along with portraits of the team members as […]

New York Fashion Week is a biannual affair that typically overflows with exclusive runway shows and afterparties. But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception.

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. From BroccoliCon to the Banana Ball World […]

For a small town in the Swiss Alps, Davos packs a big punch. Since 1971, it’s been home to the World Economic Forum’s (WEF) Annual Meeting, an international conference for collaborative, public-private discussions on global challenges.