Sponsorship Archives - Event Marketer

Posts tagged with ‘Sponsorship’

August 24, 2020

Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together

Among brands to take advantage of the drive-in phenomenon that’s keeping hope afloat for many event marketers this summer is Nissan, which recently signed on as a sponsor of CHI-Together, a socially distanced experience platform at Soldier Field parking lot in Chicago that since July 8 has hosted movies, pre-show live performances and other activities...

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August 24, 2020

How Chicago’s CHI-Together is Putting a Fresh Spin on Socially Safe Events

Located in a parking lot at Soldier Field, CHI-Together bills itself as the largest ongoing socially safe event in the Midwest. But it’s not just the entertainment that’s putting this platform on the map. It’s the touchpoint-rich programming that is helping forge a new path for sponsorship engagement in the COVID era. Since its launch...

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August 17, 2020

How Jägermeister Supported Artists, and Protesters, with a Virtual Gallery

When South Bronx, NY-based art gallery and creative agency Compound attached a “temporarily closed” sign to its door in March as a result of the pandemic, it got the wheels spinning for founder Set Free Richardson. What would it take to keep the organization afloat amid the new normal? The solution was to deliver art...

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August 17, 2020

Sponsorship and COVID-19: Three Insights From AT&T

When physical events started coming back to life following lockdown, some of the first to emerge were part of Tribeca Enterprises’ summer drive-in series. Rolled out in markets across the country, the experiences feature a curated assortment of new, classic and independent movies, along with special music and comedy performances, and sporting events. For each...

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July 13, 2020

Leading Event Marketers Predict How the Industry—and Event Formats—Will Evolve

If there is anyone equipped to reimagine how people will gather in the wake of a pandemic, it’s an event marketer. Across the industry, the wheels are already turning. The return of conferences and experiential activations, in whatever form they take, will require new strategies, evolved KPIs, precision operations and logistics, and fierce collaboration with...

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