TikTok Archives - Event Marketer

TikTok – Event Marketer

Posts tagged with ‘TikTok’

November 16, 2020

Study: What Gen Z Really Wants, and Why Marketers Should Care

Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a Frost &...

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December 2, 2019

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App

How brands can make magic on the red-hot social platform Step aside, Instagram. There’s a new social media kid in town, and its explosive growth shows no signs of slowing down. Meet TikTok, a social media app centered on short-form mobile videos accompanied by musical overlays and augmented reality-powered visual effects. Originally launched as Musical.ly,...

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