Posts tagged with ‘TikTok’
Halloween Roundup: Nine Experiences That Delivered Scary-good Engagement Tactics
There’s something about Halloween that inspires scary-good experiential programs, and this year was no exception. With greater opportunities to activate after a low-key 2020 Halloween season, a variety of brands came out to celebrate with spooky pop-ups, haunted houses and other immersive experiences built to send chills down attendees’ spines. Some even went as far...
Study: What Gen Z Really Wants, and Why Marketers Should Care
Trend report offers a “jumping-off” point for marketers The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a Frost &...
f’real Targets Gen Z with a Digital Event, Influencer Partnerships and a TikTok Challenge
On the heels of a brand relaunch, “blend-it-yourself” beverage brand f’real on June 24 debuted its first integrated marketing campaign to capture the attention of its Gen Z target. The Choose Your Own Alternate F’reality (#FrealAF) program included a virtual reality experience, a live digital event, a TikTok challenge and influencer partnerships, all designed to...