Halloween Activation Roundup: Nine Scary-Good Engagement Strategies

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Halloween Roundup: Nine Experiences That Delivered Scary-good Engagement Tactics

There’s something about Halloween that inspires scary-good experiential programs, and this year was no exception. With greater opportunities to activate after a low-key 2020 Halloween season, a variety…
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
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