How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’ B-to-C Events Posted on March 2, 2018 by Kait Shea How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, neuromarketing, event marketing, heuristics, Event Marketer, neuroscience, Event Agency Related Articles The Brief: Drive-Thru Pit Stops and Traveling Basecamps Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win CES 2026: An Insider Tour of the Reddit Conversation Bar Olympics Q&A: Michelob Ultra, USA Hockey and Home-Turf Events Worthy of Gold