How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’ B-to-C Events Posted on March 2, 2018 by Kait Shea How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, neuromarketing, event marketing, heuristics, Event Marketer, neuroscience, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency Related Articles IBM Tees up a New Audience—Consumers—with a Masters Watch Party in NYC Stagecoach 2026: 11 Brand Activations that Fused Western Glam with Hydrating Oases The Brief: Jargon Bars and Il Fresco di Peroni Inside the First-Ever ‘X Games Aspen Driven by Jeep’ Title Sponsorship