How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’ B-to-C Events Posted on March 2, 2018 by Kait Shea How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:event marketing, heuristics, Event Marketer, neuroscience, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies, Event Marketers, neuromarketing Related Articles Hyundai Creates Pop-Up Gallery to Showcase New Veloster Cisco Head of Events Shares Her Thoughts on Sponsoring Rio Ford Seeks Stylish Individuals in Fiesta Event Taste of Home Leverages Facebook Live to Give its Sponsors a Boost at Kids Fest