CBS Taps into Classic Content with a ‘The Price is Right’ National Tour B-to-C Events Posted on April 4, 2022 by Andrea Zarczynski Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is Right,” CBS is embarking on a “Come On Down Tour” to bring the classic content to fans at 50 stops… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Tags:Plinko, anniversary campaign, tv show experience, CBS, The Price is Right, nostalgia marketing Related Articles How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste Storytelling, Design and Tech: Six Experiential Trends from the 2018 New York International Auto Show Tazo Tea Embraces Climate Justice With a Tree-Planting Cause Marketing Initiative Stunts that Transform the Hassle of Travel