B-to-C Events

How Hostess Proved its Relevance in Snacking with an Experiential Campaign

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For its 'Sweetennial,' Hostess Treats Consumers to a Tour and Comedy Roast

The brand’s sampling tour reached 14 cities in two months.[/caption]
There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its…

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