For its 'Sweetennial,' Hostess Treats Consumers to a Tour and Comedy Roast

How Hostess Proved its Relevance in Snacking with an Experiential Campaign

Tours, Sampling, Photo Gallery, B-to-C Events
Posted on August 19, 2019 by Rachel Boucher

The brand’s sampling tour reached 14 cities in two months.[/caption]
There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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