For its 'Sweetennial,' Hostess Treats Consumers to a Tour

For its 'Sweetennial,' Hostess Treats Consumers to a Tour
For its 'Sweetennial,' Hostess Treats Consumers to a Tour and Comedy Roast

How Hostess Proved its Relevance in Snacking with an Experiential Campaign

The brand’s sampling tour reached 14 cities in two months.[/caption] There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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