Tag: comedy roast
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The Brief RoundupThe Brief: Flavor Interventions and Death Predictions
This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions.
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B-to-C EventsHow Hostess Proved its Relevance in Snacking with an Experiential Campaign
There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its “Sweetennial”—the brand set out to acknowledge its history while proving how relevant the snack brand is today. The campaign, designed to earn maximum media attention, included a nationwide tour with activations and sampling, a Donette-eating competition […]