pop-up Archives - Event Marketer

Posts tagged with ‘pop-up’

September 26, 2018

Kids Test Their Explorer Skills at National Geographic’s ‘Recruitment Center’ Pop-up

To celebrate the launch of its new “Explorer Academy” fiction series for kids, National Geographic created a recruitment center pop-up that offered interactive tests and activities, from a mini archeological dig to encountering live snakes to conducting experiments in a lab. The one-day event, which took place on Sept. 5 in Manhattan’s Chelsea neighborhood, celebrated...

read more

July 11, 2018

Fore! Google Gets Experiential With a Product-Inspired Mini Golf Course

The Google Home Mini voice assistant was designed to simplify daily tasks for consumers, so to illustrate the device’s use cases and cement its position as a cornerstone of Google’s smart home ecosystem, the brand created mini golf course pop-ups in four cities across the U.S. Whereas last year the brand focused on driving awareness...

read more

July 10, 2018

A Playful ‘Life Coach’ Pop-up Showcases the Luxury Brand’s Mystical Side

Coach’s refined aesthetic and rich New York City heritage came to life June 12-17 with a playful “Life Coach” pop-up experience in Manhattan’s SoHo neighborhood. Created in collaboration with set designer Simon Costin, the experience took attendees on a journey through four spaces: a David Lynch-esque check-in area with staticky TV screens and ringing phones;...

read more

June 20, 2018

Anatomy of a Bodega: Altos Tequila Events Celebrate the Spirit of La Familia

As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up made a stop in Greenpoint, N.Y., June 11 and 12. To celebrate the brand’s Mexican heritage and culture, it recreated a bodega from scratch, complete with all the details you’d expect: old-school coffee pots, slushies and even a cat. The...

read more

SIGN UP FOR UPDATES!

Fill out the fields below to receive the latest news and special announcements from Event Marketer

© 2018 Access Intelligence, LLC – All Rights Reserved. |