Posts tagged with ‘pop-up’

March 20, 2023

Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. POPFLEX’s first-ever pop-up, Cloud Playground, in December hosted invited influencers (with followers ranging from...

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April 11, 2022

HBO Max’s ‘Minx’ Series Pop-up Installations Aim to Empower and Engage

HBO Max presented a “provocative” two-day pop-up installation in Los Angeles for the March 17 premiere of its new comedy series, “Minx.” The activation, called “Joyce’s Jamboree,” celebrated the show’s character Joyce (Ophelia Lovibond), a young feminist collaborating with a publisher (Jake Johnson) to create the first erotic magazine for women during the ’70s in...

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