pop-up Archives - Event Marketer

Posts tagged with ‘pop-up’

September 21, 2020

Roundup: Superfan Experiences for Movies and Shows Crop Up Again

In the age of COVID-19, traffic flow and timed entries are critical elements to creating an environment that supports social distancing and safety. It’s no surprise then that ticketed pop-ups and drive-ins for consumers have been among the first event types to kick off successfully this summer. Among them: entertainment-inspired superfan experiences that show no...

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August 17, 2020

How Brands are Leveraging Outdoor Venues to Safely Engage Consumers

It’s hard to believe that just one year ago we were packing crowds into sports arenas, festival grounds and pop-up environments. In the age of COVID-19, the opportunities to engage consumers in person look vastly different. Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers...

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March 23, 2020

This ‘CBD’ Dispensary Offered Butter Micro-dosing and Cheese for any Mood

CBD dispensaries are opening up across the country as modern apothecaries offering an array of cannabidiol-based treatments and products for consumers. In a playful spin on the cannabis and CBD space, Real California Milk activated a CBD—that is, California Based Dairy—Dispensary in Venice, CA. The pop-up, which opened for one day on Feb. 22, served...

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February 17, 2020

Valentine’s Day Experiential: Consumers Feel the Love with Brand Campaigns

National holidays celebrating everything from hot dogs to bobbleheads may be a modern day marketing phenomenon fueled by social media and p.r., but the modern-day Valentine’s Day holiday, fueled by Hallmark more than 100 years ago, certainly remains the OG. Since it’s a holiday centered on connections, Valentine’s Day presents for experiential marketers plenty of...

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