pop-up Archives - Page 2 of 14 - Event Marketer

Posts tagged with ‘pop-up’

September 16, 2019

Seven Ways Musicians are Leveraging Pop-ups to Connect with Fans

The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences and virtually every...

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September 13, 2019

Field Report: 25 Years Later, Fans Still Can’t Get Enough of ‘Friends’

It’s been a quarter of a century since the world was first introduced to the “Friends” gang, but for millennials who grew up alongside Rachel, Joey, Chandler, Monica, Phoebe and Ross, it seems like only yesterday that the beloved sitcom first graced TV screens. It’s no surprise, then, that when a 25th anniversary “Friends” fan...

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August 26, 2019

Pipe Dreams: Bones Love Milk Goes After Active Youth with a Pop-up Skate Park

Active tweens and teens are more likely to fuel up with a trendy beverage than a glass of milk, so the California Milk Processor Board’s Bones Love Milk brand hosted a nine-day “Shredquarters” skate park pop-up to encourage California youth to swap their Red Bulls for “nature’s energy drink.” The state is home to 1.6...

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July 12, 2019

Hendrick’s Makes Gin ‘Approachable’ with a Summery Sampling Experience

To introduce its limited-edition batch of Midsummer Solstice to new consumers, Hendrick’s Gin activated a floral pop-up installation at Pershing Square Café adjacent to New York City’s Grand Central Terminal, June 5-7. In addition to sampling bars offering two different gin cocktails, photo moments overflowing in flowers of all colors and sizes were the main...

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