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Posts tagged with ‘pop-up’

June 28, 2019

Pella Puts New York City on Mute with a ‘Noisy’ Demo of its Windows and Doors

As the third-busiest train station in North America, you wouldn’t describe Grand Central Terminal in New York City as “silent.” But Pella made it its mission to change that by leveraging the station’s Vanderbilt Hall as a testing ground for its Lifestyle Series of noise-insulating wood windows and patio doors. Pella activated a pop-up home...

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June 21, 2019

MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art

As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic...

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June 13, 2019

Locals Lead a Renaissance Hotels Harlem Scavenger Hunt

One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed “Navigators” expose guests to hidden gems within the hotels’ local communities. For the launch of its new Discover This Way campaign promoting Navigator, the brand staged a scavenger hunt-filled evening for loyalty members, press and influencers featuring performances, local personalities...

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May 29, 2019

How Plant-based JUST Egg is Scrambling Sampling in Cities Nationwide

The plant-based food category is booming, but while there has been plenty of buzz surrounding plant-based burgers, JUST is seeking to turn attention to breakfast and its plant-based JUST Egg product with a sampling tour that cooked up different experiences in each of the four markets it visited. The program involved sampling vehicles, lounges, activations...

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February 5, 2019

Applegate Touts its Whole30-Compliant Products at the Pop-up Clean Slate Café

Dieting is never easy, but the Whole30 program, which eliminates the intake of sugar, alcohol, grains, legumes, soy and dairy, can be particularly painful for consumers due to a lack of readily available Whole30-compliant products. But with more consumers jumping on the bandwagon every day, Applegate is working to change all that by offering an...

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