data Archives - Event Marketer

Posts tagged with ‘data’

April 14, 2020

Adobe Summit’s Six Top Digital Marketing Trends for 2020

When executives from Adobe and AI content platform Persado sat down last December to discuss the top five marketing trends that will impact business in 2020, they settled on topics related to data maturity, agile marketing and AI-driven content. But then, 2020 actually happened—and brought a global pandemic with it. “With the pandemic crisis before...

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April 13, 2020

Research: 15-Plus Data Points on the Impact of COVID-19 on Marketers

The situation with COVID-19 is so unpredictable, that many marketers can’t foresee what’s going to happen in a few weeks, let alone a few months. But a number of reports that have recently emerged are helping shape the predominant headlines on the pandemic’s impact for marketers and the industry at large. Let’s dig in. You...

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August 19, 2019

Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience

Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver Professional sports and technology were always destined to be partners in crime. Sports fans have long embraced the time-honored tradition of tracking statistics on every player, team and matchup, and modern technology solutions are delivering that data to fans faster...

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