Kaylee Hultgren, Author at Event Marketer

Author archive for Kaylee Hultgren

December 12, 2018

How Espolon Tequila Wins Over Bartenders with ‘Cocktail Fights’ and Costumes

Cocktail-loving consumers in bars today are faced with a multitude of spirits to choose from. So, for beverage brands like Espolon Tequila, it’s critical to stand out on the shelf. A tried-and-true way to do that is through bartender advocacy—because if the bartender is excited about it, you’re drinking it. Enter: Espolon Tequila’s “Cocktail Fights,”...

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December 7, 2018

Q&A Part One: Esports Pioneer Mike Sepso on Breaking into the Esports Industry

The esports industry is experiencing explosive growth, with revenues in 2019 expected to surpass the one-billion-dollar mark. Now, more than ever, brands are seeking to enter the space and get a piece of the action. But for non-endemic brands, learning the ins and outs of a new industry—the major players, the tournaments, the franchise model...

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November 20, 2018

GitHub Universe Courts Developers with GloFish, Play Rooms and Mona the Octocat

At this year’s GitHub Universe, an annual technology event for developers who build software on GitHub’s platform, the goal was to create an experience as innovative, creative and inclusive as possible to reflect the brand’s values. To achieve that, GitHub chose a non-traditional venue, leveraged a customized sponsorship program to enhance attendee engagement and fostered...

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