Kaylee Hultgren, Author at Event Marketer

Author archive for Kaylee Hultgren

March 2, 2020

Game On: Seven Insights on Formulating an Esports Marketing Strategy

Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built and prize pools are reaching the...

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February 24, 2020

Research Shows Men and Women Navigate B-to-B Exhibitions Differently

Attendee motivation, learning objectives and perceived ROI of b-to-b exhibitions can vary depending on your gender, according to a b-to-b survey from the Center for Exhibition Industry Research (CEIR) “Gender Differences and Similarities.” The report, which polled b-to-b show organizers from a variety of industry sectors, offers a key takeaway: Whereas more women attend events...

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February 10, 2020

Sober-Curious: Why Non-Alcoholic Events are Trending

As consumer habits trend toward seeking a balanced, healthy lifestyle, event marketers are tasked with creating experiences for a health-conscious demographic. You’ve seen the wellness initiatives, the fitness classes, the meditation sessions, the farm-to-table culinary programs. But with the demand for these new environments also comes a new category that’s attractive to both the balance...

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December 9, 2019

Event Safety: How the Industry is Addressing Heightened Security Risks

Event safety protocols have always been a priority for event marketers. But in the past couple of years, incidents involving active shooters have presented a new, sobering reality for marketers responsible for planning group gatherings. This heightened threat has led to new training and updated event safety plans to ensure that staff, clients and attendees...

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