Kaylee Hultgren – Event Marketer

Kaylee Hultgren – Event Marketer

Author archive for Kaylee Hultgren

October 18, 2021

How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a dozen brand activations to engage some 150,000 attendees. The festival featured four stages and more than 70 musical acts, art installations, NYC-themed photo...

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September 20, 2021

Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season

An estimated 385,000 attendees descended upon Chicago’s Grant Park for Lollapalooza, July 29 through Aug.1, kicking off a festival season that has thus far proved unlike any other. The festival instituted a number of precautions to mitigate the spread of the COVID-19 Delta variant, from the required proof of vaccination or, alternatively, a negative COVID...

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September 6, 2021

Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to...

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August 16, 2021

Q&A: Panasonic’s VP of Marketing on Pandemic-era Pivots for B-to-B Marketers

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights it gained are invaluable. Most...

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