Kaylee Hultgren, Author at Event Marketer

Author archive for Kaylee Hultgren

February 22, 2019

How High West Whiskey Honored Utah Rail History with a Portable Saloon

High West whiskey kicked off its first-ever multi-city mobile tour, the High West Whiskey Run, on Feb. 6 at the base of Park City Mountain Resort in Utah during the 2019 FIS World Championships snowboarding and ski event. The tour’s centerpiece: a caboose train car that converts into a bar and bears an aesthetic modeled...

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February 19, 2019

Summit Reimagines its Culinary Program with Mercedes-Benz, The Glenlivet and Fords Gin

The invite-only Summit ideas festival brings together a global community of creators, from entrepreneurs to artists to academics, for three days of talks, performances, wellness sessions, art installations and immersive experiences. At its 2018 flagship event in downtown Los Angeles Nov. 2-5, the team amped up the culinary experience for attendees with a dedicated programming...

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February 15, 2019

Five Things Agencies Wish They Could Change About the RFP Process

For the agency community, RFPs can be, well, painful. We asked a few industry veterans to name the one thing they’d change, if they could. (Hint: these things are probably on your wish list, too.) Here’s a look.   1. Offer access to decision-makers Given the amount of investment required of agencies to participate in...

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February 13, 2019

New Research: Men and Women Navigate B-to-B Exhibitions Differently

Attendee motivation, learning objectives and perceived ROI of b-to-b exhibitions can vary depending on your gender, according to a new b-to-b survey from the Center for Exhibition Industry Research (CEIR) “Gender Differences and Similarities.” The report, which polled b-to-b show organizers from a variety of industry sectors, offers a key takeaway: Whereas more women attend...

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February 8, 2019

The New RFP: 17 Tips for Securing More Productive Agency Partnerships

Experiential marketing as a business is experiencing explosive growth. But with that growth comes added scrutiny. For brand-side marketers charged with partnering with experiential agencies to deliver breakthrough experiences for attendees, that means issuing more RFPs, more often, with more attention to the bottom line. But as the cultural landscape evolves, so does the search...

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