Author archive for Kaylee Hultgren

September 22, 2023

Photo Tour: 10 Steal-worthy Tactics from the INBOUND 2023 Conference

INBOUND welcomed 11,000 global attendees Sept. 5-8 for its second in-person showing since the pandemic. The sold-out b-to-b event marketing staple upped the ante for this year, boasting an additional 3,000 attendees, nearly double the number of educational sessions, a festival-style format, surprise-and-delight “drops” enabled by app push notifications, accessibility features, and much more.

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September 19, 2023

CMO Perspectives: BEHR Paint and The Home Depot Talk the 2024 Color of the Year

BEHR Paint Company chose the neutral, moody shade of Cracked Pepper as its 2024 Color of the Year last month. The annual selection, informed by consumer research, lifestyle trends and feedback from design experts, has evolved into a full-blown brand campaign with a retail media marketing partnership with The Home Depot, social media campaigns and...

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January 30, 2023

HBO’s In-world Immersion for ‘The Last of Us’ Wows Superfans

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. Such was the case with HBO’s new post-apocalyptic series, “The Last...

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