Kaylee Hultgren, Author at Event Marketer - Page 2 of 28

Author archive for Kaylee Hultgren

November 4, 2019

Bare Snacks’ SoCal Orchard Sampling Pop-up Highlights Real Ingredients

Consumers in Southern California don’t typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in orchards. So, to bring a bit of fall to SoCal families while promoting its apple chips to health-conscious consumers, Bare Snacks activated a beachside apple...

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October 30, 2019

New Study: What Gen Z Really Wants, and Why Marketers Should Care

The Gen Z target can’t recall a time without technology. Generally defined as those born during the late 1990s to the late 2000s, Gen Z is estimated to have a direct spending power of up to $143 billion in the U.S. alone, according to a recent Frost & Sullivan study. A new trend report, compiled...

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October 28, 2019

How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand

There’s nothing like a typo on a billboard to grab attention. To introduce itself to consumers as an alternative option within the crowded cell phone service marketplace, Visible, a low-cost service that utilizes Verizon’s network, ran several billboards throughout its headquarters city of Denver. The message read loud and clear: “Unlimited massages, minutes and data...

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October 14, 2019

‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style

In its first-ever overnight activation, FX recreated the summer camp setting of “American Horror Story: 1984,” the series’ ninth season and homage to ’80s slasher-horror films, on a 110-acre property deep in the canyons of the Santa Monica Mountains. Dubbed “Camp Redwood,” the immersive theater-based experience took place, naturally, on Friday the 13th, a few...

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