Kaylee Hultgren, Author at Event Marketer - Page 3 of 22

Author archive for Kaylee Hultgren

May 31, 2019

Q&A: Super League Gaming CEO Talks Amateur Esports

With their mega prize pools, noteworthy brand sponsorships and passionate fanbase, professional esports competitions are getting plenty of due attention in the event world. But, as two billion competitive gamers across the globe will attest to, gaming isn’t just for the pros. Enter: technology platform Super League Gaming, founded on the premise that the community...

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May 22, 2019

State Farm Q&A: On Entering the Esports Business as a Non-endemic Brand

For brands that are non-endemic to the esports space and looking for an example to follow, State Farm should do the trick. Just this year, the insurance company announced a multi-year sponsorship of the Overwatch League as well as a sponsorship of the incredibly popular professional Fortnite streamer, DrLupo. The brand was also the first...

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May 17, 2019

Nielsen’s Esports Global Managing Director Dishes on Data, Diversity and Events

Non-endemic brands have been challenged with carving out space for themselves within esports, but based on fresh data from Nielsen, many are finding their way. Nielsen just-released its “Esports Playbook for Brands,” a guide for brands exploring sponsorship or advertising relationships with key stakeholders in the esports ecosystem, which reports a 13 percent year-over-year increase...

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May 13, 2019

Game On: Seven Insights on Formulating an Esports Marketing Strategy

Thinking about about planting a flag in the esports space? You’d be smart to. In just the last few months, non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while new games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built...

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