Kaylee Hultgren, Author at Event Marketer - Page 4 of 7

Author archive for Kaylee Hultgren

July 10, 2018

A Playful ‘Life Coach’ Pop-up Showcases the Luxury Brand’s Mystical Side

Coach’s refined aesthetic and rich New York City heritage came to life June 12-17 with a playful “Life Coach” pop-up experience in Manhattan’s SoHo neighborhood. Created in collaboration with set designer Simon Costin, the experience took attendees on a journey through four spaces: a David Lynch-esque check-in area with staticky TV screens and ringing phones;...

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July 5, 2018

Seven Strategies Behind Uber Elevate’s Vision to Make Flying Cars a Reality

The Uber Elevate Summit was borne of one simple, zany question, according to Uber head of product, aviation Nikhil Goel: “Why can’t we fly around the city?” At the time the idea was percolating, back in October 2016, innovations in ridesharing were lowering the cost of transportation, which in turn opened the market up to...

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July 2, 2018

Esports: Five Questions with Electronic Arts Event Producer Corbin W. Bourne

EA PLAY, a gaming event that connects fans through live broadcasts, demos, music, competitions and community content, recently took place June 9-11 at the Hollywood Palladium. Fresh off of producing the event, Corbin W. Bourne, senior events producer for gaming publisher Electronic Arts—and one of Event Marketer’s 35 Under 35—dished to EM about engaging attendees...

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June 27, 2018

Photo Tour: Music Fans Interact with Brands at Governors Ball 2018

Ahhhh, Governors Ball… where half the audience is under 25 and naps on the ground in between (or even during) festival acts. How did brands engage mostly millennial and Gen Z attendees this year? EM checked out the Randall’s Island, NY-based festival June 1-3 and noticed a whole lot of photo opportunities, charging stations, giveaways...

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June 21, 2018

The Dream Machine Experience: Inside an Instagram Museum

The Dream Machine is an interactive Instagram museum experience designed to “offer an escape from your boring, adult life,” according to co-founder and creative director Paige Solomon (Sign us up!). EM recently took a spin through its nine dream-inducing rooms, from a cloud-filled space to a surreal laundromat to a psychedelic forest. Currently based in...

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