Kaylee Hultgren, Author at Event Marketer - Page 4 of 26

Author archive for Kaylee Hultgren

August 12, 2019

Five Insights from General Mills on Creating Experiences for Gaming Audiences

Among CPG brands capitalizing on strategic gaming partnerships is General Mills, whose most notable gaming-centric brand Totino’s sponsors two 100 Thieves esports teams. The brand has established an internal team dedicated to gaming partnerships and identifying opportunities across its portfolio of brands, in addition to Totino’s, like Reese’s Puffs and Chex Mix. For Brad Hiranaga,...

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August 12, 2019

Scooter Sink: Oral Care Brand Hello Activates a Mobile Teeth Brushing Station

If you think your product can’t be sampled on the streets, think again. Oral care company Hello is tackling the private act of teeth brushing (or lack thereof) by tapping into the on-demand service trend with its newly launched electric scooter-based mobile brushing service “Spyt,” currently in trials in New York City. The scooter has...

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August 7, 2019

Inside the Brand X Challenge: The Next Generation of Experiential Marketers

Welcome to the Brand X Challenge. In an effort to raise awareness for the experiential industry as a potential career path—thereby “priming the pump” today for tomorrow’s talent pool—Event Marketer, leading event agency MAS Event + Design and Uber teamed up on a national student experience design competition. The Brand X Challenge invited students across the...

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August 7, 2019

At Uber Elevate, Innovations and Experiential Make Flying Cars a Reality

Uber Elevate, the annual event dedicated to showcasing the progress that’s been made toward launching commercial Uber Air aircraft by 2023, assembles key stakeholders from the worlds of aviation, government, investment and tech interested in urban aviation. This year’s event at the Ronald Reagan Building in Washington, D.C., June 11-12, also focused on innovative Uber...

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