Kaylee Hultgren, Author at Event Marketer - Page 5 of 21

Author archive for Kaylee Hultgren

April 8, 2019

Stunts: Taco Bell Canada Fans Trade a Drive-Thru for a Slide-Thru on the Slopes

Taco Bell is known for creating clever activations for its enthusiastic millennial and Gen Z fan base. It has held an exclusive dinner in its top-secret test kitchen, hosted Airbnb sleepovers in its restaurants and, recently, it erected a billboard that literally dispensed piping hot nacho cheese. Taco Bell’s latest stunt lives up to its...

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April 1, 2019

B-to-B Networking: Five Fresh Ways to Cultivate Connections

Five b-to-b networking ideas that don’t involve a coffee break Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective. Traditionally built into coffee breaks and other “nondescript” scheduled blocks of time, networking is now being integrated into the event as a purposeful exercise with an experiential component. From playtime to...

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