Kaylee Hultgren, Author at Event Marketer - Page 5 of 7

Author archive for Kaylee Hultgren

June 20, 2018

Anatomy of a Bodega: Altos Tequila Events Celebrate the Spirit of La Familia

As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up made a stop in Greenpoint, N.Y., June 11 and 12. To celebrate the brand’s Mexican heritage and culture, it recreated a bodega from scratch, complete with all the details you’d expect: old-school coffee pots, slushies and even a cat. The...

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June 12, 2018

Governors Ball: Why Honda Invests in Music Festivals

It’s official: summer festival season has begun. Brands looking to court younger consumers are coming out in droves, all vying to engage with an increasingly inundated demographic. One of the younger-skewing fests is Governors Ball, which claims that 42 percent of its 155,000-plus attendees in 2017 were younger than 25 years old. EM was there...

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June 7, 2018

Experiences Over Advertising: Arizona Beverages Discusses its 25th Anniversary Pop-up

To celebrate its 25th anniversary and reward customers for their brand loyalty through the years, Arizona Iced Tea created a Great Buy 99 pop-up retail shop in the SoHo neighborhood of Manhattan where Arizona-themed streetwear and accessories were on hand for purchase and consumers could peruse a green tea-inspired garden. Part 99-cent store—in reference to...

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June 6, 2018

Photo Tour: Inside Bacardi’s New York City Rum Room Launch Event

To celebrate the launch of its new premium portfolio of rums, Bacardi held a Rum Room Event experience in New York City on May 10, complete with three floors themed with different flavors in its collection: Bacardi Anejo Cuatro, Bacardi Reserva Ocho and Bacardi Gran Reserva Diez. Scores of actors, models and performers showed for...

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June 1, 2018

Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value

Let’s face it: upfront and newfront events can be pretty stodgy affairs. Advertisers, media buyers and business partners typically congregate in a theater for an hour or two to digest formal presentations and executive speeches, with perhaps a performance or two and a reception post-event. But for Oath, a company that nine months ago formed...

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