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Executive Q&A: Lexus Goes ‘All In’ on Gaming With a Concept Car Designed by Twitch Users

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How the automaker is appealing to a whole new generation of car buyers
To engage younger consumers and support the launch of its 2021 Lexus IS sports sedan, the luxury carmaker recently staged a pair of…

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The AI shopping app’s trendy activation highlights brand partners at Swim Week It may be a surprising stat, but Miami is home to the most top Instagram influencers per capita in the U.S., beating… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign […]
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  1. Paycom Makes a Loyalty Play at SHRM26
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    Paycom Makes a Loyalty Play at SHRM26

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    Festivals & Fan Cons

    5 Big Experiential Themes from Fanatics Fest 2026

  3. Experiential Marketing Trend of the Week: Commiseration Activations
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    Swag That Works: The New Rules for Trade Show Giveaways

  6. The Brief: Hut Originals and Running Vaults
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    The Brief: Hut Originals and Running Vaults

  7. 3 Things We Loved from Laneige’s Wonder Lab Pop-up
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    3 Things We Loved from Laneige’s Wonder Lab Pop-up

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