Lexus Goes 'All In' on Gaming With an IS Concept Car Designed by Twitch Community

Lexus Goes 'All In' on Gaming With an IS Concept Car Designed by Twitch Community

Executive Q&A: Lexus Goes ‘All In’ on Gaming With a Concept Car Designed by Twitch Users

How the automaker is appealing to a whole new generation of car buyers To engage younger consumers and support the launch of its 2021 Lexus IS sports sedan, the luxury carmaker recently staged a pair of…
LOGIN

Please contact clientservices@accessintel.com if you are unable to login.

Receive the latest news and special announcements from Event Marketer

© 2022 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']