B-to-C Events

Nike, Coca-Cola, State Farm: Brands Getting in the Esports Sponsorship Game

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Riot Games' Collegiate Esports Body Aims to Foster Inclusion From the Ground Up

News of non-endemic brands entering the esports space is no longer surprising. From Nike to State Farm to Coca-Cola, companies have been making waves with major deals in the esports space—and rest assured,…

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