Activating Year-Round at Vacation Destinations

B-to-C Events
Posted on January 28, 2010 by Jessica Heasley

Tourist destinations can be attractive marketing venues especially when they’re home to tournaments festivals and annual events that boost attendance.
But executing events at resorts requires a hands-on…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
View all articles by Jessica Heasley →

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