Twitch Archives - Event Marketer

Twitch Archives - Event Marketer

Posts tagged with ‘Twitch’

September 6, 2021

Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to...

read more

February 24, 2021

OMEN by HP Livestreams a Video ‘Game Show’ to Casual and Competitive Gamers

Courting competitive gamers had been its specialty for years. But with an eye on additional accessible markets, OMEN by HP in 2019 decided to expand its marketing focus to include casual gamers, too. The experiential strategy includes integrating aspects of mainstream culture, including fashion and art, into livestreams that highlight passion points for this audience...

read more

Receive the latest news and special announcements from Event Marketer

© 2021 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']