Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy

B-to-C Events, Technology

Posted on September 6, 2021 by Kaylee Hultgren

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the…

Tags:Twitch, gamification, Ally Bank, influencer marketing, financial institution, Ally Financial

Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy

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