gamification Archives - Event Marketer

Posts tagged with ‘gamification’

May 5, 2020

Activision Blizzard Media Treats Ad Agencies to a Virtual Esports Tournament

In the wake of canceled events and social distancing orders, media brands are developing pivot programs that offer hospitality-minded engagement to connect with potential clients. For Activision Blizzard Media, the b-to-b arm of the gaming company, esports was a natural platform to leverage for the “Agency Showdown,” its first-ever virtual esports tournament exclusively for the...

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May 25, 2017

Association of Equipment Manufacturers Constructs a Presence at its CONEXPO-CON/AGG Trade Show

For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show, CONEXPO-CON/AGG, the international trade show for the construction industries. The 75,000-square-foot Tech Experience, activated in Silver Lot 3 under the monorail at the Las Vegas Convention Center, March 7-11, was designed to shift the perception of CONEXPO-CON/AGG as an “equipment show”...

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