gamification Archives - Event Marketer

gamification Archives - Event Marketer

Posts tagged with ‘gamification’

February 8, 2022

Three Brands Making Metaverse Moves with Their Own Virtual Destinations

You’ve seen the branded spaces created in Fortnite and the activations hosted in Roblox, but some organizations are building their very own experiential digital destinations as a tentative first step towards cracking the metaverse code. These brand-owned virtual worlds reach well beyond the structure of traditional virtual environments, and are opening up groundbreaking ways of...

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September 6, 2021

Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to...

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