influencer marketing Archives - Event Marketer

influencer marketing Archives - Event Marketer

Posts tagged with ‘influencer marketing’

October 14, 2019

‘American Horror Story’ Superfans Go Camping, ’80s-Slasher-Film-Style

In its first-ever overnight activation, FX recreated the summer camp setting of “American Horror Story: 1984,” the series’ ninth season and homage to ’80s slasher-horror films, on a 110-acre property deep in the canyons of the Santa Monica Mountains. Dubbed “Camp Redwood,” the immersive theater-based experience took place, naturally, on Friday the 13th, a few...

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March 7, 2019

How Marketers Responded to the Doomed Fyre Festival—and its Documentaries

If there’s one word that defines the power of influencer marketing, it’s authenticity. But in the wake of fraudulent sponsorships, a lack of transparency in paid social posts and, of course, 2017’s doomed Fyre Festival, both consumers and brands are losing faith in the once-bourgeoning channel. That growing distrust can, in part, be attributed to...

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