Tag: financial institution
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B-to-C EventsAlly Financial’s CMO on Gamification, Economic Mobility and Financial Literacy
To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to […]
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B-to-C EventsStunts: Yahoo Finance Promotes its Subscription Product with a Bank Vault
To support its newly launched Premium subscription service, Yahoo Finance gave consumers in New York City’s Grand Central Terminal the combination to its vault. Well, almost. On July 23, the brand activated a giant, beaming bank vault stunt stuffed with branded money bags, gold stacks and fake $100 dollar bills, and invited commuters and other […]
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B-to-C EventsEducation, Engagement: How Financial Institutions Leverage Experiential Marketing
They may keep our money safe and help us get what we want with one swipe, but for consumers, financial institutions may seem like faceless entities—out of reach and cold. The companies that lean on experiential marketing, however, are finding creative ways to help put a human face on their brands, and be a little […]