financial institution Archives - Event Marketer

Posts tagged with ‘financial institution’

August 6, 2019

Stunts: Yahoo Finance Promotes its Subscription Product with a Bank Vault

To support its newly launched Premium subscription service, Yahoo Finance gave consumers in New York City’s Grand Central Terminal the combination to its vault. Well, almost. On July 23, the brand activated a giant, beaming bank vault stunt stuffed with branded money bags, gold stacks and fake $100 dollar bills, and invited commuters and other...

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