financial institution Archives - Event Marketer

financial institution Archives - Event Marketer

Posts tagged with ‘financial institution’

September 6, 2021

Ally Financial’s CMO on Gamification, Economic Mobility and Financial Literacy

To promote financial literacy among middle school-aged students, Ally Financial recently teamed up with rapper Big Sean and popular computer game Minecraft to create “Fintropolis,” a world within the game that weaves financial lessons into the experience as players navigate through it. And as of last week, it surpassed one million downloads. “Getting people to...

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August 6, 2019

Stunts: Yahoo Finance Promotes its Subscription Product with a Bank Vault

To support its newly launched Premium subscription service, Yahoo Finance gave consumers in New York City’s Grand Central Terminal the combination to its vault. Well, almost. On July 23, the brand activated a giant, beaming bank vault stunt stuffed with branded money bags, gold stacks and fake $100 dollar bills, and invited commuters and other...

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