Tag: Twitch

There are highly-anticipated movie sequels… and then there’s “Coming 2 America,” a follow-up film that arrived 33 years after the original. Adding to the fever pitch of fandom: consumers never thought a sequel to the 1988 hit comedy—starring Eddie Murphy and featuring a host of characters, scenes and quotes that have pervaded Black culture since […]

Courting competitive gamers had been its specialty for years. But with an eye on additional accessible markets, OMEN by HP in 2019 decided to expand its marketing focus to include casual gamers, too. The experiential strategy includes integrating aspects of mainstream culture, including fashion and art, into livestreams that highlight passion points for this audience […]

Professional esports organization Team Liquid and Alienware, the gaming hardware subsidiary of Dell, renewed their partnership last month, marking nearly a decade of working together to support the gaming community with technology, training facilities across the globe and fan engagements. To celebrate the continued partnership and introduce Team Liquid’s new virtual fan platform, Liquid+, the […]

Product launches are going virtual in these pandemic times. So, when it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch—a destination where younger, first-time car buyers spend a lot of their time. Converging its esports strategy and music platform for […]

With more consumers spending time at home amid the pandemic, it’s no surprise that when the country first entered lockdown in March, video game brands saw a 117-percent increase in spending on the U.S. Klarna app compared to the previous month. Since then, the gaming and esports industry has continued to boom, and Klarna is […]