Tag: Lexus
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B-to-C EventsExecutive Q&A: Lexus Goes ‘All In’ on Gaming With a Concept Car Designed by Twitch Users
How the automaker is appealing to a whole new generation of car buyers To engage younger consumers and support the launch of its 2021 Lexus IS sports sedan, the luxury carmaker recently staged a pair of interactive, livestreamed events on Twitch that concluded with a unique takeaway for the gaming community: a Lexus IS concept […]
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B-to-C EventsLexus Adds a Dash of Culinary to the Traditional Drive-in with Gourmet Chefs
Drive-ins have become a staple of the 2020 experiential marketing playbook, but Lexus kicked the traditional approach up a notch with a three-night gourmet drive-in movie experience at L.A. LIVE’s Event Deck in downtown Los Angeles. The Lexus Culinary Cinema, held Nov. 13-15, brought consumers together for a three-course meal, custom mocktails, a complimentary gift […]
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B-to-C EventsLexus Rolls Out the Red Carpet for Fashion Week Attendees With a Chic Photo Experience
Ever wonder what it’s like to be a model in a magazine fashion shoot? Lexus and Interview magazine on Sept. 8 and 9 shined a light on the glamour and excitement of that experience during New York Fashion Week through the Lexus: Set in Motion photo opportunity. Lexus, the official automotive partner of NYFW, also […]