hero-lexus-culinary-cinema_1-2020

Lexus Adds a Dash of Culinary to the Traditional Drive-in with Gourmet Chefs

B-to-C Events
Posted on December 7, 2020 by Kait Shea

Drive-ins have become a staple of the 2020 experiential marketing playbook, but Lexus kicked the traditional approach up a notch with a three-night gourmet drive-in movie experience at L.A. LIVE’s Event…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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