culinary event Archives - Event Marketer

culinary event – Event Marketer

Posts tagged with ‘culinary event’

December 7, 2020

Lexus Adds a Dash of Culinary to the Traditional Drive-in with Gourmet Chefs

Drive-ins have become a staple of the 2020 experiential marketing playbook, but Lexus kicked the traditional approach up a notch with a three-night gourmet drive-in movie experience at L.A. LIVE’s Event Deck in downtown Los Angeles. The Lexus Culinary Cinema, held Nov. 13-15, brought consumers together for a three-course meal, custom mocktails, a complimentary gift...

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September 14, 2020

How Amex Delivered 40 Virtual Consumer Experiences in Six Months

When COVID-19 struck, brands from A to Z began delivering virtual experiences, many for the first time. But for American Express, the scenario presented an opportunity to build on its previously established digital event chops. Having activated a hybrid model with its “Unstaged” livestream concert platform a decade ago, and with a wealth of standalone...

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March 2, 2020

Stella Whisks Consumers Away to an Elevated Biergarten-style Event

Stella Artois is known for serving up experiential marketing that elevates the act of drinking beer, encouraging consumers to sip, savor and socialize. The brand has partnered with a host of experts to execute its ideas, including a sensorial expert for a multisensory dinner, and an astrophysicist for an audio-reactive star installation. This year, to...

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