Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together

In a parking lot, your activation footprint is what you make of it, and Nissan’s static car display strategy of the all-new Sentra takes advantage of different “hero shots” at the events.[/caption]


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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